Quick Answer

To add Google Reviews to Wix: create a Google Reviews widget and connect your Google Business Profile, copy the widget's embed code, then in the Wix Editor click Add → Embed Code → Embed a Widget, click Enter Code, paste your code, click Update, and publish. No coding needed — it takes about 5 minutes.

Why Add Google Reviews to Your Wix Site?

Visitors trust other customers more than they trust your marketing. Your Google reviews are powerful proof — but they live on Google Maps, not on your website. When someone has to leave your Wix site to check whether you're reliable, you risk losing them.

Embedding your Google Reviews directly on your Wix site keeps that trust signal right where decisions happen. Visitors see real star ratings and comments without leaving the page, which builds confidence and helps them act faster. It's especially valuable for local businesses, restaurants, salons, and service providers who live and die by reputation.

What You Need Before You Start

A Wix site you can edit
A Google Business Profile with at least a few reviews
A Google Reviews widget — a no-code tool that pulls your reviews and gives you an embed code

Wix can't connect to Google reviews on its own, so the widget is what fetches your reviews and keeps them updated automatically. You'll paste the code it gives you into Wix's embed element.

Step-by-Step: Add Google Reviews to Wix

Create your Google Reviews widget

Sign up for a Google Reviews widget tool and connect your Google Business Profile — usually by searching your business name or pasting your Google Maps URL. The tool imports your reviews in seconds. WidgetifyPro's Google Reviews widget does this on a free plan, but any reputable widget works the same way.

Customize and copy the embed code

Choose a layout (grid, carousel, list, or badge), set a minimum star rating if you want to feature only your best reviews, and match the colors to your brand. When it looks right, copy the embed code the tool gives you.

Add an "Embed a Widget" element in Wix

Open your site in the Wix Editor. Click Add (the + icon) on the left, go to Embed Code, and select Embed a Widget (or "Embed HTML"). A placeholder box appears on your page — drag it to where you want the reviews to show, like below your hero section or on a dedicated reviews page.

Paste the code and publish

Click Enter Code, paste your widget's embed code into the box, and click Update. Resize the box so the reviews fit without scroll bars. Then click Publish in the top-right corner. Your Google Reviews now display live on your Wix site, updating automatically as new reviews arrive.

✅ That's it. The reviews load and stay current on their own — new Google reviews appear on your site automatically, with no manual updating.

Important Wix-Specific Tips

Use the Editor, not Settings. Wix has a separate "Custom Code" area under Settings — but that's only for invisible scripts like analytics. For a visible reviews widget, you must use the Embed a Widget element inside the Editor, as described above.
Resize to avoid scroll bars. Wix embeds sit in a fixed-size iframe. Stretch the box until all reviews fit and the inner scroll bar disappears, so it looks seamless.
Show on all pages (optional). For a floating reviews badge, right-click the widget container, choose Pin to Screen, and enable "Show on All Pages." Note that Wix's Custom Code feature requires a paid plan.

💡 Tip: Place reviews near the decision point — by your booking button, pricing, or contact form — not buried on a separate page. Social proof where visitors decide converts far better than proof they have to go looking for.

Alternative: Wix's Built-In Options

Depending on your goal, Wix has two native options worth knowing — though both are more limited than a dedicated Google Reviews widget:

Wix Stores Reviews app: If you run a Wix Stores online shop and want customers to leave product reviews directly on your site, add the Wix Reviews app from the Wix App Market. Note this collects new reviews on your products — it does not pull in your existing Google reviews.
Manual testimonial strip: For a few hand-picked quotes, you can use Wix's built-in Testimonials strip (Add Elements → Strip → Testimonials) and type the reviews in yourself. It's simple, but static — you have to update it manually, and it doesn't sync with Google.

The key difference: these native options either collect new on-site reviews or show manually typed testimonials. To display your real, existing Google reviews — and keep them updating automatically — you need a Google Reviews widget, as described in the steps above. For most service businesses, that automatic Google sync is exactly what builds trust.

Free vs Paid Review Widgets

Most Google Reviews widgets, including WidgetifyPro's, offer a free plan that's enough for a single widget on one Wix site. You'd typically upgrade only to remove the widget's branding, show unlimited reviews, or run widgets across many pages. For a small business adding reviews to one Wix site, the free tier is usually plenty to start.

Get a Free Google Reviews Widget for Wix

Connect your Google Business Profile, customize, and paste into Wix in minutes. Free plan, no credit card.

Get the Free Widget →

Frequently Asked Questions

Does Wix have a built-in Google Reviews feature?+

No. Wix doesn't pull Google reviews on its own. You use a Google Reviews widget to fetch and display your reviews, then paste its embed code into Wix's Embed a Widget element.

Do I need a paid Wix plan?+

You can add an Embed a Widget element on most Wix plans. Some advanced options, like showing a floating widget on all pages via Custom Code, require a paid Wix plan. A single embedded reviews widget on a page works without that.

Will the reviews update automatically?+

Yes. A good review widget syncs with your Google Business Profile, so new reviews appear on your Wix site automatically without manual updates.

Why is my Wix embed showing scroll bars?+

Wix embeds use a fixed-size iframe. Stretch the embed box larger until all the review content fits and the inner scroll bar disappears, so the widget blends into your page.

What's the difference between the Wix Reviews app and a Google Reviews widget?+

The Wix Reviews app (for Wix Stores) collects new product reviews from customers directly on your site. A Google Reviews widget displays your existing reviews from your Google Business Profile and keeps them synced automatically. If you want to show the Google reviews you already have, use a Google Reviews widget.

Does embedding reviews slow down my Wix site?+

Quality widgets load asynchronously, so they load after your main content and don't block the page. Choose a lightweight widget and the performance impact is minimal.

How to Add Google Reviews to Wix (No Code, 2026)