Webflow doesn't have a built-in Google Reviews block — but you can add one in about 5 minutes using its Code Embed element and a free review widget. Here's the exact process, step by step.
To add Google Reviews to Webflow: create a Google Reviews widget and connect your Google Business Profile, copy the widget's embed code, then in the Webflow Designer drag a Code Embed element onto your page, paste the code, and publish. No coding or developer needed — it takes about 5 minutes and works on every Webflow plan.
Most visitors check reviews before they buy or book — and many already trust Google ratings more than anything you say about yourself. The problem: those reviews live on Google Maps, not on your website. When a visitor has to leave your site to find proof you're trustworthy, some never come back.
Embedding your Google Reviews directly on your Webflow site brings that trust signal into your own funnel. Visitors see real, verified star ratings and comments without leaving the page — which keeps them engaged and helps them decide faster. It's especially valuable for local businesses, service providers, and e-commerce brands that depend on credibility.
Webflow doesn't connect to Google reviews on its own, so the widget is what fetches your reviews and keeps them updated automatically. You'll paste the code it gives you into Webflow.
Sign up for a Google Reviews widget tool and connect your Google Business Profile — usually by searching your business name or pasting your Google Maps URL. The tool imports your reviews in a few seconds. WidgetifyPro's Google Reviews widget does this on a free plan, but any reputable widget works the same way.
Pick a layout (grid, carousel, list, or badge), set a minimum star rating if you want to show only your best reviews, and match the colors to your brand. When it looks right, click to get the embed code and copy it. It will look something like a small <div> plus a <script> tag.
Open your site in the Webflow Designer. Drag a Code Embed element from the Add panel onto the exact spot where you want the reviews to appear — for example, below your hero section or on a testimonials page. The Code Embed element accepts up to 50,000 characters, which is far more than any review widget needs.
Double-click the Code Embed element, paste your widget code, and click Save & Close. Then hit Publish in the top-right corner. Your Google Reviews will now display live on your Webflow site, updating automatically as new reviews come in.
✅ That's it. The reviews load automatically and stay current — you never have to manually update them. New Google reviews appear on your site on their own.
Depending on where you want reviews to show, you have three options:
💡 Tip: Place the reviews where buying decisions happen — near your pricing, booking button, or product details — not buried on a separate "testimonials" page. On-page social proof at the decision point converts far better than proof a visitor has to go looking for.
Most Google Reviews widgets, including WidgetifyPro's, offer a free plan that's enough for a single widget on one site. You'd typically upgrade only if you want to remove the widget's branding, display unlimited reviews, or run widgets across many pages or sites. For a small business adding reviews to one Webflow site, the free tier is usually plenty to start.
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